E-CommerceTarget: London Retail Group
E-Commerce Replatforming for a British Retail Giant
The Challenge
Their Magento 1 installation was deprecated, vulnerable, and taking over 4 seconds to load product pages, destroying mobile conversions.
The Architecture
Executed a complete headless commerce migration to Shopify Plus with a Next.js frontend, utilizing edge-caching for instant page loads.
Mission Success
The Outcomes.
"LCP dropped to 0.8s, resulting in a 115% increase in mobile conversion rates and a massive boost in UK organic search rankings."