Origa: Modernizing Cross-State Logistics.
The Challenge.
The car hauling industry suffered from opaque pricing and poor shipment visibility, leading to customer frustration and high support volume. Quoting took days instead of minutes.
Architecture.
Engineered a digital-first logistics platform with a real-time quoting engine powered by Google Maps API. Integrated Twilio for automated SMS tracking updates at every milestone, providing total transparency.
Operational
Architecture.
The quoting engine uses an advanced distance-based algorithm that calculates haulage costs based on current fuel surcharges and route complexity. By integrating the Google Distance Matrix API, we provided instant, accurate quotes that previously took manual calculation and verification.
The Final
Deployment.
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