Web Applications Built for the UK's Compliance Reality
And the Traffic a Real Campaign Actually Drives
UK web projects fail in two predictable ways: compliance treated as a plugin decision instead of an architecture one, and infrastructure sized for the traffic a site has today rather than the traffic a proper campaign is about to send it. Our practice addresses both from week one. GDPR and ICO guidance on cookies and consent are scoped into the data architecture lawful basis, retention periods, and DSAR handling built into the database layer, not patched in with a consent-management plugin that fires trackers regardless of what the user actually chose. Infrastructure is load-tested against the traffic you're planning to drive, not just what you have today, so a successful campaign doesn't become the reason your site goes down. For regulated sectors, FCA and PSD2-aware architecture for fintech clients, PCI DSS-compliant checkout flows for retail, and WCAG 2.1 AA accessibility for public-sector and enterprise procurement are scoped as standard, not billed as an add-on once a compliance review flags the gap.
